Scenic Route Tour

The Pursuit of Happiness was a pop rock band that was very popular in Canada, in the 1980s. Their look was dated and needed a revamp. I've given the band a more modern look to bring them into the new music scene. I designed a tour, "The Scenic Route Tour", for the band to advertise their new album. To accompany the album and tour, is a line of band merch and apparel.

Album cover and cd cover

The concept of the scene is “Taking the Scenic route”. These two characters are on a journey and they don’t quite know where they are going. He is in a suit and she is ready for the beach. Are they lost or just ready for an adventure?

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Apparel

Process

Mood boards

Iterations