Research and audit guide
I researched every aspect of Planet Fitness in order to really get into the head space of the employees, the owners, and their demographic, so I could find the flaws and eventually fix them.
Brand Manual
I am able to take everything that I learned from the research and create a new environment, look and feel to Planet Fitness. I changed the voice and tone and created I comfortable and welcoming gym that new gym comers can go to and feel safe.